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4 ways Dear Kate is changing the outdated conversation around “feminine needs”
Many brand approach women’s needs on a problem solution basis, with communications revolving around embarrassing “issues” that need to be fixed. Tampon commercials glamorize periods, pads and tampons...
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Proud to be part of the GRIT Top 50 Most Innovative Market Research Companies
Since 2010, GRIT has tracked which firms are perceived as the most innovative within the global market research industry. This year, we are excited to debut on the 2015 Top 50 List of Most Innovative...
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The Problem with Tautophrases
This morning, my sister and I had a short chat about Dexter’s motivations as a serial killer (typical 9am topic in our family, apparently). The whole conversation was quickly shut down when I said,...
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Uber is 5!
Wow! Uber is 5 year old. It has become such a regular part of my everyday that it’s hard to imagine life without it. There was a lot of coverage about the celebrations that took place for their 5th...
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Introducing Idea Accelerator
To sign up for a demo of the Idea Accelerator, click below: We know that exploring and testing ideas and concepts globally can be time consuming and expensive.That’s why, we created Idea Accelerator,...
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Innovating for a New Breed of Business Travellers – Part 1
Image Credit: Starlab Tumblr[first of 2 part blog series]Part of the perks and woes of my job as a consultant is the frequent travel. It’s the easiest conversation starter that sparks passionate...
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Innovating for a New Breed of Business Travellers – Part 2
In our previous blog post, we looked at three ways companies are innovating to capture the hearts and budgets of a new generation of business travelers. This week, we’ll take a look at two more ways...
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Target’s Smart Home
Smart devices are everywhere you look. You can get anything from the well-known Nest thermostat and Sonos speakers to the Philips Smart Light Bulb, Mr. Coffee WeMo Enabled Smart Coffeemaker, and Parrot...
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UK’s Favorite Crisps
It has been a great few weeks in England! I love seeing and buying my favorite snack brands that I can’t buy in the US, and was also very excited to see our UK work on Walkers on the shelves as well....
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Amazon’s Newest Rival: Jet
It seems like there is finally a competitor for Amazon. Introducing Jet.com.Unlike Amazon, you have to be a member to use the service which is $50 a year (similar to the Costco or Sam’s Club model)....
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9 Tips When Approaching Sensitive Research Topics
Let’s talk about personal hygiene. Or sex? How about death and illness?Researchers know too well that not all topics are easy to talk about, and there are certain topics of conversation that people...
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Export Your Memory to the Cloud – Courtesy of Google
When I saw what Google was up to, my mouth dropped at how fascinatingly creepy life was headed.Google recently filed a patent for glasses that would record and index your real life experiences, export...
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Key Insights in 15 Minutes
I recently paid full price for an app for the first time. Yes, I know, shocking.I couldn’t actually believe it myself. It is so unbelievably rare that I find an app that adds enough value to my life...
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Harnessing immediacy for a better future
Money is continually the number 1 reported stressor in the lives of Americans according to the American Psychological Association, and yet financial planning is often set aside in favor of ‘want it...
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The Future of Fast Food is Serverless
There has been much hype around Eatsa, the newly opened futuristic restaurant in San Francisco’s Financial District (FiDi), having appeared on major outlets like TechCrunch, Fast Company, NPR, TIME,...
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3 Tips on Making Better Companies and Better Products from Google X Co-Founder
Recently, I went with friends to attend an intimate event hosted by Tom Chi, the co-founder of Google X (the not so secret Google lab that brought you Google Glass, the self-driving car, and Project...
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NGMR Disruptive Innovator Award 2015: Finalist
We are thrilled that Antedote has been selected as one of the finalists for the NGMR (Next Gen Market Research) Disruptive Innovator Award. Our latest tech tools Idea Accelerator and Social Data...
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Top Innovative Business Ideas from Fashion & Beauty
The fashion and beauty industry has evolved over the years. And with the emergence of new technologies – such as 3D printing and sensors – many companies, from the big time-old players to newer...
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When did you last innovate your innovation approach?
The old adage, ‘Standing still is the fastest way of going backwards’, feels more true than ever: whether it’s daily Facebook visits passing the 1 billion mark, 24/7 news across your devices, Google’s...
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3 Lessons on Innovation from The Martian
Everyone is talking about the latest sci-fi thriller, The Martian, which stars Matt Damon (Interstellar, The Departed), is directed by Ridley Scott (Gladiator, Black Hawk Down) and is adapted from Andy...
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